Social Proof to Increase Conversions – Because Nothing Sells Like Receipts
It doesn’t matter what others think. Maybe it doesn’t. But most of us would agree that it wouldn’t hurt to know what others think, when we are making decisions (no matter how big or small). This psyche...
View ArticleKeeping up with 2016: Year of Facebook keeping marketers on their toes
Stop. Wait a minute. Before you start reading this piece you may want to go refresh your feed again, lest you miss some other update from Facebook. News Flash – FOMO of Facebook updates are not your...
View ArticleKeeping up with 2016: the Curious Case of Buy Buttons – Social Commerce
Facebook is free, and it always will be. That’s what it still says on the top of the sign up form. Technically it’s still free and fantastic. But there’s a chance that a user might shell out money...
View ArticleBusiness Beyond Boundaries and more at the CII Annual Meeting
Eastern India has been historically hailed to be very strongly ingrained with the country’s economic adventures. In fact as mentioned by economic historian Angus Maddison in his book, The World...
View ArticleCapital Numbers will be at Start-Up Expo 2016!
We are glad to let you know that we have been accepted as an exhibitor at the Start-Up Expo 2016! Hi five! Our excitement is not just about acing the questionnaire that we were asked to fill out, it’s...
View Article#AroundTheGlobe: 5 Key Takeaways from F8
Each week, in our segment “Around the Globe”, we curate a list of recent & significant tech updates that have potentially far reaching consequences. This week we are concentrating just on...
View ArticleDigital Marketing Exercise on 3 Conde Nast Websites
We do not pick up magazines from stands anymore. I am not sure how many of us religious seek out a specific magazine periodically. We look for Content. Good Content; Great Content; and by looking we...
View ArticleHuge Social Media updates ICYMI
The digital space keeps throwing breadcrumbs our way, so that we find just the right methods to enhance our presence. We just need to follow them, to reach our business goals. There’s a lot happening,...
View ArticleSnapchat Geofilters are Impressing People and Brands alike – One Snap at a time
It took Snapchat just four years to surpass Twitter in number of daily users . The reports made us all sit up, though truth be told, no one who follows the social media verse closely was surprised. The...
View ArticleInstagram Stories – the hottest thing in SMM town
Some of us got to the news of Instagram Stories being launched through a meme that accused Instagram of pulling a Melania Trump on Snapchat It was hilarious at first really, all those witty quips from...
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4 Ways In Which Technology Changed Everything About Presidential Elections In...
“Did the internet elect the president?” As absurd as this may sound – this is no doubt an actual headline of an article by CNN – and to be clear they are not at all far off from the truth. Even if we...
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How Usage Of Data Significantly Influenced The Presidential Elections Of 2016
“There is a level of sophistication and knowledge about the electorate in battleground states that just gets advanced every four years.” – Mr. Plouffe The 2016 presidential election showed that the use...
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Why The Presidential Elections Of 2016 Were Also Social Media 101
If the election of Donald Trump was a revolution, then it was un-televised. It was posted, tweeted and live-streamed. To give you an estimate of the extent, a survey of US adults shows that 44%...
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The Art Of Winning With Websites – Presidential Elections 2016
Legend has it that the presidential race between Richard Nixon and John F. Kennedy pivoted on a single night. September 26th, 1960, for the first time ever, a presidential debate was broadcasted on...
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Lessons In Effective Email Marketing – Presidential Elections 2016
‘Emails’ – was included in a recent article, “5 words that explain 2016.” This probably isn’t surprising. If you have been following the presidential elections, you might agree with how Bernie Sanders...
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7 B2B Marketing Trends Agencies Must Watch In 2017
The term ‘B2B’ is fairly familiar to people who belong to the market research or digital marketing industries. It is a field where there is an exchange of technology, information, services and products...
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How To Drive Revenue In 2017 With Intelligent Marketing
Marketing is an arena that has changed over the past few years. Marketers, with time, have changed their tactics to reach the target audience. After analysing and tracking the results of yester years,...
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Why Do Small Businesses and Agencies Fail at Social Media Marketing?
Social media marketing is an integral part of making a site more popular to the target consumer base. There are numerous benefits to placing an advertisement on social media. If you open a fan page of...
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12 Marketing Events Agencies Should Attend in 2017
The year of 2017 has brought forth a host of new promises and hopes. And just like it marks a new beginning for the world and the lives of people who inhabit it, it also heralds a new beginning for the...
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Why You Should Attend the ad:tech 2017 at New Delhi?
Whether you are a small business or a big agency, there are many advantages to attending trade shows. Even though you might have to typically travel a lot to attend these shows and fairs, there are...
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